Welcome to Coucou, a French patisserie bringing warmth, joy, and a touch of whimsy to every bite. Specializing in artisan pastries like flaky croissants and colorful macarons, Coucou turns everyday treats into thoughtful moments—perfect for gifting or savoring slowly with your morning coffee.

Coucou’s mission is to create sweet experiences that feel as delightful as they taste. Rooted in French tradition but wrapped in playfulness, their pastries are made to make people smile—whether it’s a midday pick-me-up or a charming gesture of appreciation.

We developed a spirited, modern visual identity rooted in bold contrasts—pairing olive green and cherry red with pastel stripes and vivid pink checkers. Hand-drawn illustrations and a custom croissant-bow icon tie together the brand’s gift-ready concept and artisanal core.

From treat bags to pastry boxes and takeaway cups, the packaging system is bright, tactile, and built for celebration. It strikes a balance between high-quality craft and everyday joy—wrapping each pastry like a little present.

The result is a cohesive, personality-rich brand that captures the essence of Coucou: warm, sweet, and made to make someone’s day. Whether gifted or grabbed to-go, Coucou brings a burst of French delight to every moment.